Siam Paragon is the first and the biggest world-class shopping destination in Thailand that has become a legend and a must-see Bangkok landmark for both local and international visitors. Attracting millions of visitors annually, it consistently ranks as the most photographed mall in the world. Amid the time of economic crisis in 2005, Siam Paragon was grandly launched with US$ 460 million investment – the highest private investment in Thailand at the time and tremendously helped restore international investor’s confidence to the country. It has since become the unrivalled epicenter of modern life in Bangkok, bringing together an all-encompassing and magnificent collection of retail, world-class entertainment & attractions and dining destinations with a uniquely immersive experience. Thai and international shoppers alike continue to vote Siam Paragon as their most favorite shopping destination, while retailers report one of the most outstanding sales performances in the region and growth, consistently, year after year.